Rachel McMichael:

What To Focus On BEFORE You Write Content

Today on the Business With Impact podcast we're going to be diving into the ONE thing you need to focus on before you ever write a piece of content for your business.

Before you set out to make that next Instagram caption, blog post, newsletter, or IG Highlight Reel, take a few minutes to listen to this episode to make sure you’re not making this big mistake that is so common in the online space!

>> At 4:22, we start off by talking about the 80/20 rule. The 80/20 rule says that 80% of your results typically come from 20% of the actions you take, and studies have proven this time and time and time again. I walk through a few real life examples with you in my own business.

>> At 7:08, we talk about the top five things you should be focusing on in your business, and you may be surprised to hear that content isn’t at the top of this list. 

>> At 14:27, we talk about the ONE thing you need to have in place before you can create that amazing content: Nailing down what you are known for. We can’t be great at everything, so we must figure out what we can truly bring to the table in the business world so we can best serve our ideal clients.

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