Tribe by Stu Banner

In this Stu McLaren’s TRIBE Review post you may find affiliate links, which means that I may receive some compensation if you purchase something through that link. However, please know that I only ever recommend products I love and have personally used!

A Review of Stu McLaren’s TRIBE Program

TRIBE is a program that had such a profound impact on my business. And because I get SO many questions about this program, I thought I’d give you a detailed review of EVERYTHING about Stu McLaren’s TRIBE — including my EPIC TRIBE Bonuses (for those who join the program alongside me), my review of Stu McLaren’s TRIBE program, and the overall cost!


Why Stu McLaren’s TRIBE Program?

We've all heard about the importance of recurring revenue models in our businesses. And if you're reading this right now, you've probably thought, maybe a membership site would be a good way for you to deliver your content to your audience. Right?

But how do you do that? How do you put it all together? How do you put it in place?

And more importantly, how do you get people to buy your membership and keep them coming back?

Most struggling online business owners might try to create a membership, but when they don’t have people lining up around the “virtual” block to join, they stop and they give up.

But when you plug into a proven formula, like Stu McLaren's TRIBE program, you learn how to create a membership that's going to keep your audience coming back again and again… with a line around the “virtual” doors at cart open.

You can turn what you already know, love, and do into recurring revenue. You can learn the powerful secrets successful membership owners are using to build wildly successful businesses around what they already know, love, and do!

I joined Stu McLaren's TRIBE in 2018 and after working with Stu McLaren, both in this program and as part of a mastermind event that we both attended, I can confidently say that I'm a proud affiliate for Stu McLaren's TRIBE.

Here’s why I recommend this program…

Stu McLaren

Stu McLaren’s Background & Experience

TRIBE is created by Stu McLaren.

Stu McLaren is the founder of TRIBE. For the past 12 years, Stu McLaren has been working intimately with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue through the power of a highly successful membership business.

Stu believes that membership and subscription is the business model of the future and he is uniquely positioned to show online business owners, course creators and entrepreneurs how to launch and grow your own successful online membership.

Here's why…

As a former co-founder of the world's leading membership platform for WordPress, WishList member, and now creator of the TRIBE experience, he has a unique behind-the-scenes perspective of what works in membership and subscription markets. And he's been doing it in virtually every market you can think of.

Through it all, he's discovered the subtle nuances that make a big difference in the success of sites that thrive year over year, versus those that struggle and stall.

Why “TRIBE”?

Stu is very aware of the word ‘tribe’ and how it can be interpreted differently. The fact is there are a number of different definitions and Stu’s interpretation of the word is one that we see as tremendously positive, which brings people together, not divides them.

“For us, TRIBE, is a community of like-minded people, a family, which we very much are. in quotes. Again, there are many interpretations of this word. And we do not believe the word itself is the problem. It's the way in which people associate the word in their mind and the context in which it's being used. Words are important, but what's more important is the way in which they are used and the context behind them—especially for a word that has a broad definition.”
Stu McLaren

What’s Included in the Course/How It’s Organized

TRIBE isn't a business course like all the others you may have taken. It's a seven module transformation process that will change your business and teach you how to create a membership program that people want. If you're wanting to create a low stress business that gives you the freedom you want and the steady stream of recurring revenue you need to create the life you love, joining Stu McLaren's TRIBE will be the best decision you can make for your future.


Tribe Mockup

Each section in TRIBE consists of videos from Stu and/or his team, and includes relevant workbooks, downloads and deliverables. There are also several bonus training sessions. The content is incredibly informative, clear, and includes exactly what you need to do to see results in your business!

Stu walks you through every step of the process — from determining why people will join your membership, to creating a success path that keeps them coming back, to how to create your core content, your monthly content, your 12 month content calendar, how to build your audience, your list, and your launch, to marketing customer attention and growth…PLUS a host of other amazing bonuses! TRIBE covers it all.

In addition to all of that, there are weekly calls and a Facebook group that you get access to for the duration of the program. The Facebook group is there for you and it's for asking questions about the content included in the TRIBE program.

Stu and his team are there for you answering your questions along the way and giving you the support that you need to implement TRIBE into your business.

The Cost of Stu McLaren’s TRIBE Program

The TRIBE Program is a $1,997 (or 6 x $397) program that is offered once a year around April.

It consists of seven core modules covering foundations, content, marketing, retention, and growth. There are also tons of incredible bonuses, live group coaching calls, and an extremely active Facebook group community for the duration of the program!

That means you’ll receive personalized support (the group coaching calls, submitting questions in the Facebook group) and support from the community… And this community is a community of online business owners who are so giving and ready to share their advice and their support.

And when you join with my Epic TRIBE Bonus Bundle, there’s EVEN more!

What’s Included in My Epic TRIBE Bonuses?

When you join the TRIBE program through my affiliate link, you're going to get the following bonuses:


The Profit Mastermind 2-Day Live Event

My first bonus is a big one — for me as well as you. This one will be held in person (if possible) and if not, will include an incredible VIRTUAL event!

Come join us in person as I reveal the EXACT framework I've followed to scale all three of my businesses to six figures (working only four hours a day, four days a week).

You can be a great mom AND a great business owner – and I'll show you exactly how I navigate both! This will give us a chance to meet in person and collaborate on helping you grow a business you truly love. 💕

In the event that we are unable to meet live, we will provide an incredible virtual experience to replace the in-person event.

While we're together, we’ll dig into the nitty gritty of all the things you need to do to predictably grow and automate your online business without the guesswork or overwhelm. Yes, these are the things you WISH other gurus would stop glossing over and finally give to you straight. If travel safety becomes a concern – don't dismay – we'll create an EPIC Virtual experience, custom-curated just for you!

PLUS! You'll Also Receive The Recordings of the ENTIRE Workshop Absolutely FREE!


6 Weeks Accelerator Mastermind

If there's one thing I'm really good at, it's mentoring online business owners who are ready for RESULTS! The main goal here is to make sure you’re supported and held accountable. As you work through the program, there is one thing that we know for sure — you're going to have questions.

And as long as you enroll in Stu McLaren’s TRIBE Program through my link, I will make sure that you won't stay stuck on anything longer than necessary.

I know that you already know that with the right accountability and support from someone who has been there before you, you'll have exactly what you need to keep pushing forward.💪


10 Customer Retention Strategies

Having a thriving business on autopilot has freed up my time so that I can focus on growing and scaling my business while ensuring I have a steady income to back new ventures. In this bonus, I will share my 10 top secret retention tips and tricks that will keep your customers happy, engaged, paying, and loyal! 📈

Included in this bonus, you'll receive the exact “collections” emails we send to clients who have failed to pay to get them back in the game!


Plug-And-Play Automations

If you're anything like the clients I work with every day, you don't need more training, you need it done for you — with easy to follow workbooks, printables, and more!

How would you like to get access to the exact email funnels, landing pages, thank you pages, and sales pages that helped me grow and scale my own business… Every step laid out for you – from copy to design… start to finish. 🏁

A lot of strategy, tons of work and serious dollars went into designing this, but you can have it for FREE if you enroll in the TRIBE Program with my bonus package. Are you willing to miss it? I hope not.


Facebook Ads Masterclass

One of the questions people ask Stu the most is “do you teach ads as part of TRIBE?” The answer is NO. But don’t worry – as part of this bonus, you’ll get access to my Launch Ads Blueprint + a masterclass where we’ll walk through all the details you need to know when it comes to launching!

Facebook Ads are the most effective tool to grow and scale your business quickly, and in this BONUS, you’ll learn the ins and outs to scaling strategically!


Pay in Full Bonus: A 30-Minute 1:1 Plan-It-Out Strategy Session with Me!

I don’t work with 1:1 clients at the moment, and when I did, my packages were priced at $10,000+. But because I believe in this program and in YOU, I’m excited to share this limited-time bonus!

Yes, that's my eyes on whichever area of your business you need the MOST support with. Ads, funnels, strategy, branding, marketing… you name it, we'll solve it!

This private coaching session (just you and me) is the perfect compliment to your TRIBE journey and will set you up to make THIS year your best year yet!

Want to be the first in line to grab these incredible bonuses to enhance your TRIBE experience?

Join the waitlist to be one of the first to know when they’re released!!👇

My Favorite (& Least Favorite) Things About Stu McLaren’s TRIBE Program

One of the things I love the most about Stu McLaren’s TRIBE Program is how detailed and solid the training is. Stu gives generously. The fact of the matter is he could easily charge more for this program with all the information that he shares.

Not only that… When you begin to implement what Stu is teaching you through this program, you’ll see a shift in the way that you connect with your members.

It definitely provides an easy-to-see, realizable return on your investment!

I also really love that you get lifetime access to the video modules, so you're not on a timeline to have to get it all done right away—although, I highly suggest implementing it as quickly as you possibly can!

One of the things that I don’t love about the program is specific to the marketing and launch strategies that Stu teaches.

If you're a new online business owner who's just getting started and who may not already have your funnels and your offers dialed in yet, this program is missing some of those pieces… AND… That's why I created my Epic TRIBE Bonus Package—because when it’s coupled with what you learn in Stu McLaren's TRIBE, it fills in the gaps.

My Overall Experience with Stu McLaren’s TRIBE?

Having invested more than six figures (yes, that’s $100,000+) in online courses over the last six years, I would call myself an online course connoisseur.

And in my opinion, this program is one of the top five courses that I’ve ever been a part of.


Simply because of ALL the value you get in this program on how to create a membership that keeps people coming back time and time again.

This course (paired with my Bonus Package!) has everything you could possibly want or need to create a membership and fill it!

In Stu McLaren's TRIBE, you'll learn his foundation, content, marketing, retention, and growth strategies that—coupled with my funnel, ads, and marketing strategies—will allow you not just to create a membership program, but to have all of the information you need to fill it!

I mean it when I say that this course is fantastic and when you use it alongside my bonuses, you can start seeing results quickly!

The Role Stu McLaren’s TRIBE Has Played in My Business?

I joined TRIBE six months before I released my membership, The Business With Impact Society™.

What happened when I implemented his trainings, tools, and membership strategies?

I filled my course with the first 100 members when we began implementing this system and had over a 76% retention rate in the first year…

It was amazing!

Final Thoughts

Stu McLaren’s TRIBE is all about turning what you already know, love, and do into recurring revenue and learning the powerful secrets successful membership site owners are using to build wildly successful businesses around what they already know, love, and do!

If you're ready to create a recurring revenue stream in your business through the power of a membership, then Stu McLaren's TRIBE Program is right for you!

When you join Stu McLaren's TRIBE through my affiliate link, you're going to get the following bonuses:


The Profit Mastermind 2-Day Live Event + Recordings (we'll move this to a virtual event if we need to)


Plug-And-Play Automations (including the exact email funnels, landing pages, thank you pages, and sales pages that helped me grow and scale my own business…)


6 Weeks Accelerator Mastermind (with me as your coach!)


Facebook Ads Masterclass (as part of this bonus, you'll get access to my Facebook ads masterclass that includes how to create ads that will help fill your membership course…)


10 Customer Retention Strategies (to make sure your customers keep coming back!)


Pay in Full Bonus: A 30-Minute 1:1 Plan-It-Out Strategy Session with Me! (Yes, that's my eyes on whichever area of your business you need the MOST support with. Ads, funnels, strategy, branding, marketing… you name it)

If you want to get even more details about what's included in the program and in our bonus package, click here!

To get more information on our free trainings or to get on the wait-list for Stu McLaren’s TRIBE Program, click here!

And if you have any specific questions about the program, contact me here.