
In this Stu McLaren’s Membership Experience (formerly TRIBE) Review post you may find affiliate links, which means that I may receive some compensation if you purchase something through that link. However, please know that I only ever recommend products I love and have personally used!
A Review of Stu McLaren’s Membership Experience (formerly TRIBE) Program
Membership Experience (formerly TRIBE) is a program that had such a profound impact on my business. And because I get SO many questions about this program, I thought I’d give you a detailed review of EVERYTHING about Stu McLaren’s Membership Experience (formerly TRIBE) — including my EPIC Membership Experience Bonuses (for those who join the program alongside me), my review of Stu McLaren’s Membership Experience (formerly TRIBE) program, and the overall cost!

Jump to:
- Why the name change?
- The Cost of Stu McLaren’s Membership Experience Program (formerly TRIBE)
- Stu McLaren’s Background & Experience
- What’s Included in the Program / How It’s Organized
- What’s Included in My Membership Experience (formerly TRIBE) Bonus Bundle
- My Favorite (& Least Favorite) Things About Stu McLaren’s Membership Experience (formerly TRIBE)
- My Overall Experience with Stu McLaren’s Membership Experience (formerly TRIBE)
- The Role that Stu McLaren’s Membership Experience (formerly TRIBE) Has Played in My Business
Why the name change?
A Fresh NEW Name
“After a lot of careful thought and hard work, our team has decided it’s time for us to change the name of our signature training course from “The TRIBE Experience” to “The Membership Experience™.”
When we began TRIBE in 2016, we instantly fell in love with the name because it represented a group of people who shared common values and interests. That’s what we are… a group of people who have a shared interest in doing a whole lot of good in the world with what we share inside our membership sites.
But the truth is, for some people, the word can also create feelings of uneasiness, anger, even sadness. Simply put, to continue to use it for our programs just doesn’t feel right.
So we’re making a change… TRIBE is now The Membership Experience™.”

Stu McLaren’s Background & Experience
Membership Experience (formerly TRIBE) is created by Stu McLaren.
Stu McLaren is the founder of Membership Experience (formerly TRIBE). For the past 12 years, Stu McLaren has been working intimately with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue through the power of a highly successful membership business.
Stu believes that membership and subscription is the business model of the future and he is uniquely positioned to show online business owners, course creators and entrepreneurs how to launch and grow your own successful online membership.
Here's why…
As a former co-founder of the world's leading membership platform for WordPress, WishList member, and now creator of the Membership Experience (formerly TRIBE), he has a unique behind-the-scenes perspective of what works in membership and subscription markets. And he's been doing it in virtually every market you can think of.
Through it all, he's discovered the subtle nuances that make a big difference in the success of sites that thrive year over year, versus those that struggle and stall.
What’s Included in the Course/How It’s Organized
Membership Experience (formerly TRIBE) isn't a business course like all the others you may have taken. It's a seven module transformation process that will change your business and teach you how to create a membership program that people want. If you're wanting to create a low stress business that gives you the freedom you want and the steady stream of recurring revenue you need to create the life you love, joining Stu McLaren's Membership Experience (formerly TRIBE) will be the best decision you can make for your future.

Each section in the Membership Experience (formerly TRIBE) consists of videos from Stu and/or his team, and includes relevant workbooks, downloads and deliverables. There are also several bonus training sessions. The content is incredibly informative, clear, and includes exactly what you need to do to see results in your business!
Stu walks you through every step of the process — from determining why people will join your membership, to creating a success path that keeps them coming back, to how to create your core content, your monthly content, your 12 month content calendar, how to build your audience, your list, and your launch, to marketing customer attention and growth…PLUS a host of other amazing bonuses! The Membership Experience (formerly TRIBE) covers it all.
In addition to all of that, there are weekly calls and a Facebook group that you get access to for the duration of the program. The Facebook group is there for you and it's for asking questions about the content included in the Membership Experience (formerly TRIBE) program.
Stu and his team are there for you answering your questions along the way and giving you the support that you need to implement TRIBE into your business.
The Cost of Stu McLaren’s Membership Experience (formerly TRIBE) Program
The Membership Experience (formerly TRIBE) Program is a $1,997 (or 6 x $397) program that is offered once a year around April.
It consists of seven core modules covering foundations, content, marketing, retention, and growth. There are also tons of incredible bonuses, live group coaching calls, and an extremely active Facebook group community for the duration of the program!
That means you’ll receive personalized support (the group coaching calls, submitting questions in the Facebook group) and support from the community… And this community is a community of online business owners who are so giving and ready to share their advice and their support.
And when you join with my Epic Membership Experience (formerly TRIBE) Bonus Bundle, there’s EVEN more!
What’s Included in My Epic Membership Experience (formerly TRIBE) Bonuses?
When you join the Membership Experience (formerly TRIBE) program through my affiliate link, you're going to get the following bonuses:
BONUS #1
The Profit Mastermind 2-Day Live Event
Come join us in person as I reveal the EXACT framework I've followed to scale all three of my businesses to six figures (working only four hours a day, four days a week).
You can be a great mom AND a great business owner – and I'll show you exactly how I navigate both! This will give us a chance to meet in person and collaborate on helping you grow a business you truly love. 💕
In the event that we are unable to meet live, we will provide an incredible virtual experience to replace the in-person event.
While we're together, we’ll dig into the nitty gritty of all the things you need to do to predictably grow and automate your online business without the guesswork or overwhelm. Yes, these are the things you WISH other gurus would stop glossing over and finally give to you straight. If travel safety becomes a concern – don't dismay – we'll create an EPIC Virtual experience, custom-curated just for you!
PLUS! You'll Also Receive The Recordings of the ENTIRE Workshop Absolutely FREE!
BONUS #2
6 Weeks Accelerator Mastermind
If there's one thing I'm really good at, it's mentoring online business owners who are ready for RESULTS! The main goal here is to make sure you’re supported and held accountable. As you work through the program, there is one thing that we know for sure — you're going to have questions.
And as long as you enroll in Stu McLaren’s Membership Experience (formerly TRIBE) Program through my link, I will make sure that you won't stay stuck on anything longer than necessary.
I know that you already know that with the right accountability and support from someone who has been there before you, you'll have exactly what you need to keep pushing forward.💪
BONUS #3
10 Customer Retention Strategies
Included in this bonus, you'll receive the exact “collections” emails we send to clients who have failed to pay to get them back in the game!
BONUS #4
Plug-And-Play Automations
If you're anything like the clients I work with every day, you don't need more training, you need it done for you — with easy to follow workbooks, printables, and more!
How would you like to get access to the exact email funnels, landing pages, thank you pages, and sales pages that helped me grow and scale my own business… Every step laid out for you – from copy to design… start to finish. 🏁
A lot of strategy, tons of work and serious dollars went into designing this, but you can have it for FREE if you enroll in the Membership Experience (formerly TRIBE) Program with my bonus package. Are you willing to miss it? I hope not.
BONUS #5
Facebook Ads Masterclass
One of the questions people ask Stu the most is “do you teach ads as part of the Membership Experience (formerly TRIBE)?” The answer is NO. But don’t worry – as part of this bonus, you’ll get access to my Launch Ads Blueprint + a masterclass where we’ll walk through all the details you need to know when it comes to launching!
Facebook Ads are the most effective tool to grow and scale your business quickly, and in this BONUS, you’ll learn the ins and outs to scaling strategically!
BONUS #6
Pay in Full Bonus: A 30-Minute 1:1 Plan-It-Out Strategy Session with Me!
I don’t work with 1:1 clients at the moment, and when I did, my packages were priced at $10,000+. But because I believe in this program and in YOU, I’m excited to share this limited-time bonus!
Yes, that's my eyes on whichever area of your business you need the MOST support with. Ads, funnels, strategy, branding, marketing… you name it, we'll solve it!
This private coaching session (just you and me) is the perfect compliment to your Membership Experience (formerly TRIBE) journey and will set you up to make THIS year your best year yet!
Want to be the first in line to grab these incredible bonuses to enhance your Membership Experience (formerly TRIBE) experience?
Join the waitlist to be one of the first to know when they’re released!!👇
My Favorite (& Least Favorite) Things About Stu McLaren’s Membership Experience (formerly TRIBE) Program
One of the things I love the most about Stu McLaren’s Membership Experience (formerly TRIBE) Program is how detailed and solid the training is. Stu gives generously. The fact of the matter is he could easily charge more for this program with all the information that he shares.
Not only that… When you begin to implement what Stu is teaching you through this program, you’ll see a shift in the way that you connect with your members.
It definitely provides an easy-to-see, realizable return on your investment!
I also really love that you get lifetime access to the video modules, so you're not on a timeline to have to get it all done right away—although, I highly suggest implementing it as quickly as you possibly can!
One of the things that I don’t love about the program is specific to the marketing and launch strategies that Stu teaches.
If you're a new online business owner who's just getting started and who may not already have your funnels and your offers dialed in yet, this program is missing some of those pieces… AND… That's why I created my Epic Membership Experience (formerly TRIBE) Bonus Package—because when it’s coupled with what you learn in Stu McLaren's Membership Experience (formerly TRIBE), it fills in the gaps.
My Overall Experience with Stu McLaren’s Membership Experience (formerly TRIBE)?
Having invested more than six figures (yes, that’s $100,000+) in online courses over the last six years, I would call myself an online course connoisseur.
And in my opinion, this program is one of the top five courses that I’ve ever been a part of.
Why?
Simply because of ALL the value you get in this program on how to create a membership that keeps people coming back time and time again.
This course (paired with my Bonus Package!) has everything you could possibly want or need to create a membership and fill it!
In Stu McLaren's Membership Experience (formerly TRIBE), you'll learn his foundation, content, marketing, retention, and growth strategies that—coupled with my funnel, ads, and marketing strategies—will allow you not just to create a membership program, but to have all of the information you need to fill it!
I mean it when I say that this course is fantastic and when you use it alongside my bonuses, you can start seeing results quickly!
The Role Stu McLaren’s Membership Experience (formerly TRIBE) Has Played in My Business?
I joined Membership Experience (formerly TRIBE) six months before I released my membership, The Business With Impact Society™.
What happened when I implemented his trainings, tools, and membership strategies?
I filled my course with the first 100 members when we began implementing this system and had over a 76% retention rate in the first year…
It was amazing!
Final Thoughts
Stu McLaren’s Membership Experience (formerly TRIBE) is all about turning what you already know, love, and do into recurring revenue and learning the powerful secrets successful membership site owners are using to build wildly successful businesses around what they already know, love, and do!
If you're ready to create a recurring revenue stream in your business through the power of a membership, then Stu McLaren's Membership Experience (formerly TRIBE) Program is right for you!
When you join Stu McLaren's Membership Experience (formerly TRIBE) through my affiliate link, you're going to get the following bonuses:
The Profit Mastermind 2-Day Live Event + Recordings (we'll move this to a virtual event if we need to)
Plug-And-Play Automations (including the exact email funnels, landing pages, thank you pages, and sales pages that helped me grow and scale my own business…)
6 Weeks Accelerator Mastermind (with me as your coach!)
Facebook Ads Masterclass (as part of this bonus, you'll get access to my Facebook ads masterclass that includes how to create ads that will help fill your membership course…)
10 Customer Retention Strategies (to make sure your customers keep coming back!)
Pay in Full Bonus: A 30-Minute 1:1 Plan-It-Out Strategy Session with Me! (Yes, that's my eyes on whichever area of your business you need the MOST support with. Ads, funnels, strategy, branding, marketing… you name it)
If you want to get even more details about what's included in the program and in our bonus package, click here!
To get more information on our free trainings or to get on the wait-list for Stu McLaren’s Membership Experience (formerly TRIBE) Program, click here!
And if you have any specific questions about the program, contact me here.