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The Best Audience + Traffic Building Books for Online Business Owners

In this post you may find affiliate links, which means that I may receive some compensation if you purchase something through that link. However, please know that I only ever recommend products I love and have personally used!

One of my goals this year was to read two books a month. By mid-February, I’d already read over 20 new books (many of them related to audience + traffic building for the online business owner).

Now to be fair, not every book was a WIN — but one thing I work to do every time I read a new book is to find at least ONE thing I can implement.

From the books I’ve read, I’ve included my top picks for each category below.

What would reading a book each week do for your online business?

Imagine how much your audience + traffic strategies would change if you implemented one new thing every single week?

Well I’ve got some incredible news for you!

On the Business with Impact Podcast™ each week, we’re adding a new segment: The best books for online business owners.

Each week, I’ll be reviewing one of my favorite books, sharing what I read and what I learned, AND as an added BONUS I’ll be giving away 10 copies of the book of the week to our listeners.

Below are links to some of my absolute favorite books in the audience + traffic category:

Tribes: We Need You to Lead Us by Seth Godin

Think leadership is for someone else besides you? Think again. Seth Godin shares stories of those who unexpectedly became leaders. His book has helped thousands of leaders create a loyal following. Social media is today’s tool that gives everyone who desires to make a difference the chance to do so. And with it, you too have the opportunity to mobilize the crowd that is already at the tips of your fingers.

Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn

Find yourself getting caught up in just looking at how many subscribers, how many likes, and how many sales? Pat Flynn lets us know that as online business owners, we must remember that there are actual people behind the numbers. And those people are looking to us to lead, care, and advise. And if you prove to be trustworthy and have their best interest at heart then these people will become Superfans. And Superfans are eager to tell others about you, which is the best referral you can get.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

In this book, Seth Grodin teaches us that marketing is about telling stories. And marketers have success when they tell a story that the customer can get behind and share with others. This book is for online business owners who want to create the products that their customers actually want to buy, not just what they need.

For more details on all of my favorite books for online business owners (including books on leadership, mindset, entrepreneurship + team building, productivity, content creation, sales, and money + finance, click here.