The acADemy

The Most Comprehensive Ads Course Created Specifically for Online Course Creators and Coaches

Skip The Struggle — It’s Time To Create Ads That Grow Your List And Sell Your Program!

The acADemy is the ONLY ads course of its kind that not only shows you the EXACT strategy to attract an unlimited stream of your perfect customers — but how to do it even if you’re a total Facebook® newbie.

In this course, you’ll get the same step-by-step system I’ve used to help my clients grow their following, grow their list, create more customers, and sell more programs. These are the strategies we use to create six and seven-figure profits for our agency clients and hundreds of our students!

The truth is, you don’t HAVE to spend all day doing social media that doesn’t work. I hear from SO many clients who are tired of sitting in front of the computer working way too long and way too hard writing blog posts that don’t get read, and hanging out in Facebook® Groups and on social media for hours with nothing to show for it.


It’s time to stop wondering how to get people to find you…


It’s time to plug into a proven marketing strategy…


It’s time to build that list, grow that following, generate more leads, and convert more sales…


It’s time to start moving those big goals from your vision board to your life!


By the end of this program, you will have all the tools you need to…


Capture the BEST target audience (which means you’ll have the RIGHT people coming to you, joining your list, and buying your programs!)


And most importantly… you'll learn how to create an ads strategy that will work while you're at soccer practice, having dinner with friends, or making your 87th Target run for the week!


You’ll never get lost in the Ads Manager again.


Use retargeting (even if you don't know what that means yet!) to get the attention of your HOTTEST leads.


Use the power of paid advertising to turn these leads into buyers.

I know, because I’ve used Facebook® to transform my business — and I’ve done the same for hundreds of my clients and students.


Facebook Ads are the most effective tool to grow and scale your business quickly in 2019.

“If you're beating your head against the wall and draining your bank account with little return on Facebook ads, STOP the madness and work with Rachel”


Founder of She Works His Way, Cross Training Couture, and Myers Cross Training

A small sample of our amazing alumni…

When you enroll during this special, limited time period, you’ll get:


A $2,997 Value


5 Value-Packed Implementation Modules showing you literally EVERYTHING you need to do to create and optimize ads that turn cold leads into hot buyers.


A complete, step-by-step ads launch plan showing you how to create and deliver ads to challenges, webinars, video series, and evergreen funnels.


Next level strategies to amplify your results.


Immediate access to all of the course content and bonuses, so that you can go at your own pace. No waiting, no wishing, just immediate action.

Plus These Bonuses To Help You Get Next Level Results

Bonus One +

How to leverage messenger bots with your ads (a $197 value)

Automate your customer engagement for MORE love and MORE clicks! We’re seeing open rates of over 80% in Facebook® Messenger, and it is the place to be! With this bonus, you’ll learn how to get bots working overtime for your business.

Bonus Two +

Livestream like a boss with Tiffany Lee Bymaster (aka Coach Glitter) (a $497 value)

Want to do those fancy livestreams with graphics and splitscreens? We’ll show you EXACTLY how to execute a polished livestream that will make you stand out. You’ll learn all the tech and strategy needed to help YOU livestream like a boss.

Bonus THREE +

Plug & Play Templates (a $1,997 value)

How would you like to get access to the exact email funnels, landing pages, thank you pages, and sales pages that helped me grow and scale my own multi-six figure biz… Every step laid out for you – from copy to design… start to finish. A lot of strategy, tons of work and a serious amount of cash went into designing this, but you can have it for FREE if you enroll in The acADemy now. Are you willing to miss it? I hope not.

Bonus Four +

Launch Strategy Blueprints (a $2,997 value)

Access FOUR complete, step-by-step launch plans showing you how to create and deliver ads to challenges, webinars, video series, and evergreen funnels.

When you add it all up, that’s a total real-world value of more than $9,997

So how much will this cost you?

You could hire a consultant or agency to do this for you… but you and I know that would could THOUSANDS (our agency charges $2,500+ PER MONTH for this and we’re on a six month wait list)

My One-on-One Coaching starts at $10,000… and I’m not taking any more clients.

So what are you going to be paying to MASTER this yourself?

Because I’m super excited to welcome you into The acADemy, I’m giving you the opportunity to enroll today at the special introductory price of just…

But You Need To Feel 100% Sure

I would never want you to regret your decision. While we don't offer refunds, we do offer a 30-Day Conditional Guarantee. If you follow the program and don’t get results with your ads campaigns, simply reach out, show us you’ve done the work, and we’ll refund your investment.
Full details here >>

And when you immediately realize the potential for your business, you get LIFETIME ACCESS.
Which means that for as long the internet is around (we’re thinking it’s here to stay… LOL) you’ll have access to this version course. Even if the price doubles or triples. The acADemy will be right there in your membership area!

I personally cannot wait to lead you through how to create profitable ads!

Facebook® ads have literally transformed my life!

I’m Rachel McMichael

Founder of The acADemy

I’ve experienced first-hand what it’s like to leave a six-figure corporate job and create an online course business and digital marketing agency from the ground up.

Since then, I’ve helped thousands of online course creators and students achieve incredible results through paid advertising. In fact, my ads agency works exclusively with six- and seven-figure business owners, and has a six-month wait list. I’ve worked on multiple six- and seven-figure launches and hundreds of thousands of dollars in ads spend… and my clients get RESULTS!

I look forward to meeting you personally inside The acADemy!

Here’s What You’ll Get Inside The Academy:



Get up-and-running with a Facebook® presence that looks completely pro! (Because to be successful, you’ve gotta look successful.)



Campaigns, ad sets, and the many, many types of ads can be daunting. I’ll break down the Ads Manager, so you become fluent in ad speak in no time. Once you know it, you’ll be able to create, monitor and adjust your lead gen system in less than an hour a week!



Your ideal client is on Facebook® and Ads Manager gives you EVERYTHING you need to find them. But there’s a right way to target (and retarget) for maximum results. I’ll show you how inside.



If selling with words feels like a stretch, don’t stress. In the Academy, you’ll learn the copywriting techniques that will make your future tribe stop, pay attention, and take action…without breaking any of the FB ads rules!



Stand out in the FB newsfeed with eye-catching ad creative. I’ll show you how to “design” magnetic ads without ever touching Photoshop. (This alone will save you thousands in design fees.)



Once you’ve attracted a lead with an irresistible ad, what’s next? Crank up the intensity from warm to hot with landing pages that convert. You’ll learn how to turn casual clickers into subscribers and buyers with the magic that happens beyond Facebook®.



Just the mention of “pixels” can make many a bold marketer sweat. But not you! I’ll show you how to set it and forget it! Plus, you’ll learn to take control of your ads: how much to spend, how long to test, and how to know for sure what’s working and what’s not. You’ll fall in LOVE with FB data — the secret source of your success.



Retargeting, custom audiences, lookalikes, narrowed audiences, custom conversions and more… you’ll learn all of the next-level strategies to continue to grow, scale, and optimize for even bigger ads results.

“Rachel really knows her stuff and makes “tech” seem less scary and more accessible. I now understand Facebook advertising and have got adverts that convert into paying clients. She has really helped me move to the next level of my business.”


Personal Development Coach

Burning Q’s your fellow course creators and online coaches asked before grabbing their access:

Who is the BEST fit for The acADemy?

There are three types of people who benefit the most from this program.


If you’re an online course creator or coach who’s doing it all herself — technology, marketing, sales — The acADemy is designed for you! You’ll be getting a completely reproducible system to plug and play into your own business.


If you’re all about the demos and visual aids, this course is for you. Everything I teach, I show. You can literally play these videos in one window while you do exactly what I show you in another window. Easy-peasy, no tech skills required!


The acADemy is all about application, go-getter! If your attitude is, “I’ve got this,” then you’ll earn your investment back and much more!

What exactly do I get when I enroll today?

When you enroll, you’ll get immediate access to the exclusive membership portal, where you’ll find over 20 video lessons, worksheets, and templates walking you through each step of the system.

AND you’ll have access to all of the program bonuses listed above, too!

What happens if something comes up and I can’t get the course done quickly?

When you become a member of The acADemy, you get lifetime access to this version of the course.

That means as long as the Internet is around (and I’m betting on it being around forever… LOL), you’ll be able to log into your membership area and dive into the content.

How much time will it take for me to complete the course and see results?

The better question is — how much time will you waste trying to do this the slow way if you don't join The acADemy? Your ideal clients are waiting for you!

Can I figure FB ads out on my own?

Sure you could! You’re a boss, a go-getter, and a lifelong learner. I have no doubt you could do it.

But here’s the thing: surfing through blogs and piecing together advice is time-consuming.

How much is your program worth? $97? $297? 2,997? You could spend 100+ hours surfing the net, risk a serious case of overwhelm… and end up with conflicting, often outdated opinions.

Or, you could download my Facebook® ads brain and be on your way to tracking results on your agency-level campaigns.

THINK ABOUT IT… If you have a $197 program and this course helps you sell just 3 additional copies, you’ve more than made back your investment… And with my proven TLS Method™, you can do FAR MORE than that!

Which sounds like a better use of time?

What type of budget will I need to run ads?

We have a testing strategy that is designed for people who don’t have big budgets. Why? Because I don’t want you to be in a place where you’re overextending yourself.

Do I need existing tech skills to pull this off?

No! With my step-by-step, over-the-shoulder trainings and tutorials, you’ll have everything you need to set up all of the tech!

When I join The acADemy, will I be getting immediate access to all of the lessons and modules?

Yes! You’ll receive an email in your inbox with all the details on how to access the entire program, and for those who pay-in-full, you’ll receive an email at the beginning of the following month with details on how to access the Group Coaching Calls!

Do you offer refunds?

While we don't offer refunds, we do offer a 30-Day Conditional Guarantee. If you follow the program and don’t get results with your ads campaigns, simply reach out, show us you’ve done the work, and we’ll refund your investment. Full details here >>

Enroll in The acADemy Today!

guest Expert Bonuses

Sara AnnA Powers

Guest expert Sara Anna Powers will show you how to take your copy from pitiful to powerful, and will be sharing the EXACT sales template that she uses to create epic sales pages for her bmulti-six and seven-figure clients!

Tiffany Lee Bymaster

Affectionately known as Coach Glitter, Tiffany Lee Bymaster is the Expert on Live Video Confidence and the founder of Lights Camera Branding. Her guest expert call with teach you how to marry the power of live video with your ads to create mega-traction.

Beth G Harper

Founder of The Steadfast Society, Beth is a master of social media. Beth will be sharing the important pieces you MUST have in place to make your Facebook Page click-worthy!

That Dream Business?